Job Overview
Aldelano is recruiting Regional Sales Representatives (4 positions) to drive direct sales of fresh habanero and bell peppers into key Nigerian markets. Each representative will own a defined territory and act as Aldelano’s primary commercial presence on the ground, responsible for both sales execution and real-time market price validation.
This is a hybrid role combining B2B field sales, account development, and market intelligence gathering for perishable agricultural produce with a short shelf life (5–10 days).
Purpose of the Role
The primary objectives of this role are to:
Build and manage a portfolio of high-volume buyers (hotels, restaurants, supermarkets, processors, and bulk traders)
Drive weekly sales of fresh produce at or near target pricing:
- Habanero: ₦5,500/kg
- Bell Pepper: ₦7,000/kg
Validate whether internal pricing assumptions match real market conditions
Provide structured, ground-level intelligence on demand, pricing, and buyer behavior
This role is not only sales execution—it is also the first verification point for commercial assumptions in each territory.
Key Responsibilities
Market Development & Sales
- Identify and onboard institutional and bulk buyers in assigned territory
- Establish long-term weekly supply relationships
- Negotiate pricing within approved thresholds while protecting margin
- Achieve consistent weekly order flow from active accounts
Account Management
- Maintain a pipeline of active buyers across HORECA, retail, and wholesale channels
- Conduct regular account visits and follow-ups
- Manage customer feedback on quality, grading, and pricing
Market Intelligence & Pricing Validation
- Collect verified competitor pricing for fresh habanero and bell pepper
- Compare wholesale vs retail pricing across multiple market sources
- Provide structured feedback on price acceptability and demand elasticity
Sample & Product Activation
- Distribute product samples to potential buyers
- Collect structured feedback on quality perception and pricing tolerance
- Convert sampling into recurring weekly orders
First 14-Day Deliverables (Critical Performance Phase)
- Within the first two weeks, the representative must:
- Submit a verified market price report (within 3 working days)
- Minimum 3 independent sources (buyers, traders, hotels, or competitors)
- Documented with names, roles, and dates
- Engage at least 8 target institutional accounts (Week 1)
- Hotels, restaurants, supermarkets, processors, or bulk buyers
- Include contact details and estimated weekly volume potential
- Deliver samples to at least 5 accounts (Week 2)
- Collect structured feedback on quality and pricing
- Secure at least 1 active weekly order or advanced negotiation
- Submit a territory viability report (Day 14)
- Confirm whether target pricing is achievable at scale
- If not, recommend realistic market price range supported by evidence
Candidate Profile
Non-Negotiable Requirements
- Existing network of buyers or traders in assigned territory
- Proven experience in FMCG, agro-commodities, food distribution, or perishable goods
- Ability to independently close B2B sales without supervision
- Access to transport and smartphone for field operations
- Comfortable working on performance-driven compensation
Strong Advantages
- Named contacts in hotels, restaurants, or wholesale markets (verifiable)
- Experience with short shelf-life or cold-chain products
- Existing relationship with market associations or bulk trading networks
Disqualifiers
- No established network in assigned territory
- Exclusive focus on open market/spot commodity trading (this role is institutional and relationship-driven)
- Pure entry-level candidates without sales track record
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