Regional Sales Manager (Executive Level) at People2profit-NG

Job Summary

• The Regional Sales Manager (RSM) is a P&L-responsible executive tasked with driving exponential sales growth, transforming distributor capabilities, and establishing its company as the #1 lubricant brand in their region.
• The RSM will build, lead, and scale a high-performance sales ecosystem—including dealers, distributors, mechanics, and field reps—You are to report directly to the National Sales Director

Key Responsibilities
Sales Leadership & Revenue Growth:

• Develop and execute a region-specific Go-to-Market (GTM) strategy leveraging local market dynamics
• Analyse market share trends, competitor moves, and pricing strategies to capture growth opportunities

Distributor & Dealer Network Transformation:

• Recruit, onboard, and manage a network of 30–50+ distributors and key dealers per region
• Implement Employer Distributor Excellence Framework: training, KPIs, credit management, inventory planning
• Drive digital adoption (e.g., order tracking, e-payments) across the channel

Field Force & Team Leadership:

• Lead, coach, and develop a team of Area Sales Managers and Field Reps
• Instil a high-performance culture with clear goals, daily accountability, and recognition
• Conduct regular field visits to coach reps and engage mechanics/workshop owners

Market Intelligence & Strategic Input:

• Map and engage mechanic, auto-parts, and fleet operator networks—key lubricant decision-makers
• Provide real-time insights on regional pricing, product demand, and competitor activity to HQ
• Recommend new product launches or pack sizes based on local customer needs

Qualifications & Experience

• HND/BSc/MBA in Business, Marketing, Engineering, or related field
• Minimum of 10 years of progressive experience in lubricant, FMCG, or industrial sales in Nigeria
• Proven track record of managing regional dealer/distributor networks (min. 30 partners)
• Experience working with mechanic networks, workshops, and fleet operators
• Strong understanding of Nigerian downstream oil regulations (SON, DPR, etc.)
• Proficiency in digital sales tools (CRM, WhatsApp Business, Excel dashboards.