Public Relations Account Director at HR Aid

Experience: 7 years  

Salary: N700,000 

Our Client, a PR and media company in Ikoyi has an immediate opening for an experienced Public Relations Account Director. We’re seeking a marketing professional with proven connections and experience in B2B and B2C marketing, including PR such as media and influencer relations, as well as a high-level understanding of digital and social media marketing. 
The Account Director serves as the primary liaison between the agency, team, and clients, ensuring strategic alignment and effective communication. With a deep understanding of agency programming and client PR/digital programs, this role drives account strategy, leads the team to deliver outstanding results, and ensures KPI-focused reporting. Additionally, the Account Director plays a key role in mentoring junior team members, driving campaign execution, and fostering new business development and client growth. 

Responsibilities/Duties 

• Serve as the primary strategic advisor for client accounts, ensuring transparency, open communication, and fostering strong client and internal team relationships 
• Collaborate with cross-functional teams, including both PR and digital, to develop cohesive and impactful messaging strategies 
• Oversee and manage the performance of client services and agency deliverables, aligning with client expectations and agency standards 
• Lead the development and execution of comprehensive PR and digital strategies, from creative concepts to full implementation, ensuring alignment with client objectives 
• Analyze PR and digital outcomes, providing actionable insights and strategic recommendations to enhance client campaigns and achieve measurable results 
• Present key findings, strategies, and campaign results to clients and stakeholders, ensuring clarity and alignment with strategic goals 
• Manage and delegate tasks effectively within a dedicated PR and digital team, ensuring deliverables exceed client expectations and foster a high-performance culture 
• Mentor and develop PR and digital team members, offering career guidance, professional development, and regular performance reviews to drive growth 
• Oversee talent functions, including recruitment, onboarding, and goal-setting, to ensure optimal team performance and alignment with agency goals 
• Handle sensitive communications with clients and internal teams professionally, aiming for mutually beneficial outcomes 
• Develop and present strategic new business proposals, showcasing agency capabilities and identifying opportunities for growth with existing clients 
• Stay attuned to industry trends and new business opportunities, contributing to the agency’s growth and long-term success 

Qualifications 

• BA/BS in Communications, Marketing, Public Relations, or a related field 
• 7-10 years of agency experience 
• Proven media skills across print, online, and broadcast 
• Excellent content writing and copyediting skills 
• Creative and strategic thinker 
• Proficient with tools like Slack, Asana, and Google Docs 
• Strong initiative, leadership, and work ethic 
• Exceptional verbal, written, and non-verbal communication skills 
• Adaptable, confident, and professional 
• Highly organized with strong attention to detail 

Requirements 

• Vibrant energy, enthusiasm, and a genuine go-getter attitude 
• Creativity, strategic thinking, and innovation 
• Rockstar presentation skills with commercial awareness and business acumen 
• Extensive industry knowledge and networking experience 
• Excellent project management skills, able to manage multiple accounts and tasks 
• Service-oriented and confidentiality-sensitive 
• Passion for current PR/digital trends and tools 
• Basic understanding of digital marketing and its application to PR