Promoter Supervisor at SIMS Nigeria Limited

Location:  Lagos, South West, North Central, North East, North West, South East, South South

About the Role

• The Promoter Supervisor oversees a team of brand promoters responsible for executing in-store and field marketing activities.
• This role ensures that all promotional campaigns are effectively implemented, brand standards are maintained, and sales targets are achieved.
• The ideal candidate is a hands-on leader with strong organizational, communication, and coaching skills who can motivate and manage a field team to deliver outstanding results.

Key Responsibilities

• Supervise, train, and motivate a team of promoters to meet daily, weekly, and monthly performance targets.
• Plan and coordinate promoter schedules, store assignments, and activation sites.
• Monitor promoter performance and ensure adherence to company policies, brand guidelines, and sales objectives.
• Conduct regular field visits to evaluate performance, provide coaching, and ensure effective customer engagement.
• Work closely with the sales and marketing teams to align promotional activities with overall business objectives.
• Track, analyze, and report on campaign performance, sales data, and market feedback.
• Manage promoter inventory (uniforms, samples, marketing materials) and ensure proper distribution and accountability.
• Handle escalations or issues arising in the field promptly and professionally.
• Recruit, onboard, and train new promoters as needed to maintain adequate staffing levels.

Requirements

• Diploma or Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 - 5 years of experience in field marketing, promotions, or sales, with at least 1–2 years in a supervisory role.
• Strong leadership and people management skills.
• Excellent communication, interpersonal, and problem-solving abilities.
• Proven track record of achieving sales or promotional targets.
• Ability to work flexible hours, including weekends and public holidays, as required by promotional schedules.
• Proficiency in Microsoft Office and reporting tools; experience with CRM or field tracking software is an advantage.