Product Sales Officer (FMCG /Corporate Business) at Providus Bank

Job Summary

As a Product Sales Officer for FMCGs and Corporate Business the team will be responsible for developing and managing innovative payment solutions that facilitate seamless transactions. The role will involve overseeing the entire product lifecycle, from ideation and development to launch and ongoing optimization.

Responsibilities

• Lead the development of new FMCG products from concept to launch, collaborating with cross-functional teams including R&D, marketing, and supply chain.
• Conduct market research to identify consumer needs, market trends, and competitive offerings.
• Define product requirements, features, and specifications based on market insights and business objectives.
• Develop comprehensive go-to-market strategies for new product launches, including pricing, positioning, distribution, and promotional plans.
• Oversee the product lifecycle, regularly updating and enhancing offerings based on customer feedback and market insights.
• Coordinate with marketing and sales teams to ensure effective execution of launch plans and achievement of sales targets.
• Monitor launch performance and gather feedback to optimize future product launches. 
• Analyse competitor offerings, market trends, and regulatory developments to stay ahead in the industry.
• Benchmarking competition and improving on service standards
• Stay updated on changes in financial regulations that may impact remittance services in Nigeria.
• Work closely with legal and compliance teams to implement necessary measures and obtain necessary licenses and approvals.
• Facilitate training and hands on support for regions/branches to enhance efficiency.
• Champion a customer-centric approach in product development and continuously seek to improve the user experience.
• Gather customer feedback and conduct user testing to identify areas of improvement.
• Continuously monitor customer feedback and behaviour to identify pain points and areas for improvement in the remittance process.
• Work with user experience (UX) and user interface (UI) teams to optimize the customer journey and deliver an exceptional user experience.
• Facilitate training and hands on support for regions/branches to enhance efficiency.
• Use data analytics to make data-driven decisions and optimize product features and marketing efforts.
• Improving existing process to enhance efficiency in service delivery.
• Communicate product updates, performance metrics, and development roadmaps to internal stakeholders and leadership teams.
• Monitor and engage the entire bank network to drive the Group’s products.
• Collaborate with the marketing team to develop effective go-to-market strategies for new product launches and feature updates.
• Provide product expertise and support to the marketing team to create compelling product messaging and materials.

Requirements

• Minimum of bachelor’s degree in business, marketing, management, or related field
• A master’s degree is an added advantage.
• Minimum of 5 years of sales experience in the financial sector