Product Marketing Specialist at Paymish

Job Description

• We are looking for a Product Marketing Manager to lead our outbound marketing activities.
• You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
• For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Study company products
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Skills and Qualifications

• Proven experience as a Product Marketing Specialist or similar role
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field
• Team Player