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Develop and execute comprehensive product marketing strategies and plans to achieve business objectives, including product positioning, messaging, and pricing strategies.
Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and marketing initiatives.
Create compelling marketing collateral such as sales enablement materials, product presentations, case studies, and whitepapers to support sales efforts and drive customer engagement.
Collaborate with product management to gather product feedback, prioritize features, and communicate product roadmap updates to internal teams and external stakeholders.
Partner with the sales team to develop effective sales tools, training materials, and go-to-market plans to drive product adoption and revenue growth.
Plan and execute product launches, including coordinating cross-functional teams, developing launch assets, and managing communication plans to drive excitement and adoption among target audiences.
Analyze key performance metrics and market data to track the effectiveness of marketing campaigns, optimize strategies, and identify opportunities for improvement.
Stay up-to-date on industry trends, market dynamics, and customer insights to continuously refine product marketing strategies and tactics.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
4-7 years proven experience in product marketing roles within the technology industry, preferably with B2B SaaS or software products.
Strong understanding of marketing principles, product positioning, and messaging strategies.
Excellent communication skills with the ability to articulate complex concepts in a clear and concise manner.
Strategic thinker with a data-driven approach to decision-making and problem-solving.
Ability to collaborate effectively with cross-functional teams and influence without authority.
Experience managing product launches and marketing campaigns from concept to execution.
Proficiency in market research and analysis techniques to identify customer needs and market opportunities.
Highly organized with strong project management skills and attention to detail.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Creative thinker with a passion for technology and innovation.
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