ETC Workforce Services Limited is a leading Workforce Management, HR Consulting and Recruitment Organization; Empowering businesses to focus on their core competencies while we handle the complexities of HR, staffing, and operational support. With a client-centric approach, cutting-edge solutions, and a team of dedicated experts, we streamline processes and ...
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Go-To-Market (GTM) Strategy: Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.
Customer & Market Insights: Conduct deep market research, competitive analysis, and customer interviews to inform product positioning and messaging.
Positioning & Messaging: Define compelling product narratives and value propositions for various customer segments across Rebucom’s platform.
Cross-Functional Collaboration: Work closely with product, design, engineering, sales, and operations teams to align product roadmap with customer needs and ensure successful feature rollouts.
Campaign Development: Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.
Marketing Enablement: Create product collateral, pitch decks, landing pages, FAQs, blog posts, and internal documentation that support both the sales team and customer education.
Data & Impact Tracking: Utilise data and analytics tools to track campaign performance, customer acquisition, and usage patterns, then leverage these insights to inform actionable strategies.
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