Product Manager, Consumer Loans at United Bank for Africa (UBA)

Job Objective(s)

• The Product Manager has full profit & loss accountability for the product and is responsible for comprehensive, end-to-end management of the product portfolio including ideation, product design, product development, product marketing (in conjunction with Product Marketing), business development, product pricing, profitability analysis, process and counterparty management, etc. 
• The Product Manager works with multiple stakeholders across the bank and takes full ownership for the product budget, management and product delivery throughout the product lifecycle.
• Responsibilities also include the establishment of key relationships targeted at customer acquisition, retention and value-adding customer experience; client engagements; establishment and implementation of customer engagement plan.

Duties & Responsibilities

• Utilizes market research to identify customer needs/trends and opportunities for new product innovation and product enhancements.
• Conducts regular product & market research to determine personal loan sales / market penetration potential across regions. Thereafter, H/she develops sales & marketing strategies to leverage opportunities & improve performance.
• Regularly reviews customer feedback, market & consumer trends to uncover new product opportunities across different category and regions, disseminates identified insights in a timely manner for execution.
• Identifies new market opportunities, and facilitate collaboration with Regional Managers, Branch Managers & Retail Analysts appropriately to ensure these are fully leveraged to grow sales and volume.
• Reviews and analyses existing product portfolio to identify new cross sell opportunities.
• Assesses market competition by comparing the unsecured lending proposition to competitors' products across offerings, process, customer experience and portfolio quality.
• Carry out competitive analysis benchmarking against Banks and FinTech’s

Educational Qualification and Experience

• First Degree in any related field.
• Master's and/or other professional qualification will be an added advantage.
• Minimum of 7 years work experience

Knowledge & Skills Required:

• Utilizes market research to identify customer needs/trends and opportunities for new product innovation and product enhancements.
• Conducts regular product & market research to determine personal loan sales/market penetration potential across regions. Thereafter, H/she develops sales & marketing strategies to leverage opportunities & improve performance.
• Regularly reviews customer feedback, and market & consumer trends to uncover new product opportunities across different categories and regions, and disseminates identified insights in a timely manner for execution.
•  Identifies new market opportunities, and facilitates collaboration with Regional Managers, Branch Managers & Retail Analysts appropriately to ensure these are fully leveraged to grow sales and volume.
• Reviews and analyses existing product portfolios to identify new cross-sell opportunities.
• Assesses market competition by comparing the unsecured lending proposition to competitors' products across offerings, processes, customer experience, and portfolio quality.
• Carry out competitive analysis benchmarking against Banks and FinTech's.
• Develops product sales and marketing strategy (in conjunction with product marketing) to ensure the achievement of product sales and volume budget across all regions.
• Implements Bank-wide go-to-market strategy for new personal loan initiatives, working with all relevant departments/stakeholders to drive execution.
• Prepares unsecured lending budget and business plans including target sales, volume, marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
• Develops and monitors specific sales & marketing campaigns (working with product marketing unit and other relevant teams) to leverage market opportunities that generate new sales/volumes and increase market share.
• Accountable for all product metrics as stated within the product policy where applicable (e.g. risk limits, delinquency, compliance requirements, etc.).
• Monitors sales impact & profitability of marketing expenditures – both on BAU and special campaigns.
• Enable technological implementation of loan origination and management systems including defining the scope and overseeing the deployment.
• Timely & regular communication on product performance.
• Timely & regular communication on product/market changes.
• Relevant products, market insights & identified opportunities are presented.
• Successful execution and monitoring of product marketing campaigns.
• Conducts Branch/regional webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of the local operating environment.
• Routinely attends Regional/Directorate planning/business review meetings.
• Analyses escalated regional sales challenges, proffers alternative solutions, and implements recommendations that ensure the achievement of product performance targets.
• Work closely with Risk Management and Compliance unit to monitor and ensure product offerings are in compliance with the bank’s policies and regulatory requirements.
• Work with the credit team to design underwriting policy Ensures delinquency management on the unsecured lending loan portfolio in liaison with retail risk management (where applicable).
• Work closely with Risk Management and Compliance unit to monitor and ensure product offerings are in compliance with the bank’s policies and regulatory requirements.
• Work with the credit team to design an underwriting policy
• Ensures delinquency management on the unsecured lending loan portfolio in liaison with retail risk management (where applicable).