Product Growth Marketer at Devien Consult

Job Summary

• Our client is seeking experienced and results-driven professionals to join their team. The organization is focused on delivering seamless last-mile solutions and is looking to scale its growth and market penetration across key segments.

Responsibilities

• Plan, execute, and optimize paid acquisition campaigns across digital platforms
• Design and run growth experiments to reduce customer acquisition cost (CAC) and improve lifetime value (LTV)
• Monitor daily campaign performance and provide actionable insights to meet growth targets
• Optimize the end-to-end user journey from awareness to first transaction
• Collaborate with design and product teams to develop high-converting marketing assets

Requirements

• Minimum of 5 years’ hands-on experience in performance marketing, preferably within tech-enabled platforms, mobile apps, or digital services
• Proven track record of successfully acquiring and retaining users, particularly SMEs such as online vendors, wholesalers, and small business owners
• Strong expertise in Meta Ads, Google Ads, and other relevant digital advertising platforms within the Nigerian market
• Demonstrated experience managing significant monthly ad budgets with clear ROI accountability
• Advanced proficiency in analytics and attribution tools such as Google Analytics, AppsFlyer, Adjust, and Excel for reporting and insights
• Strong understanding of customer behavior, funnel optimization, and re-engagement/retention strategies
• In-depth knowledge of the Lagos market, including digital and offline-to-online acquisition strategies
• Ability to translate data into clear insights and communicate performance effectively to senior stakeholders