Product Content Manager at Terragon Group

Location: Victoria Island, Lagos

Job Profile

• The Product Content Manager role is a dual role, providing UI/UX copy for our softwares as well as sales & marketing content creation. You would help us build a competitive advantage by collaborating closely with product, growth and marketing teams on designing our product communication.
• You will find the best ways to communicate our product’s message, brand and benefits to end users to help us attract new customers and retain existing ones.
• In this role, you’ll be interfacing with people from all functional areas of the company to drive marketing efforts and create marketing materials.
• To be successful, you will need great interpersonal skills and judgment as you will need the cooperation and contributions from busy colleagues from across the organization. This is a key role in the marketing team and your work, output and achievements will be highly visible throughout the organization.

As a Product Content Manager, a typical day might include the following:
UX Writing:

• Create product copy in cooperation with UX Designers and Researchers
• Create product content, voice and tone guidelines
• Look for copy inconsistencies, resolve and address them in the guidelines and product glossary
• Manage content strings in the product via a content management tool
• Address and optimize existing product content

Sales Enablement & Content Marketing:

• Work with brand and product marketing teams to plan and execute integrated marketing campaigns.
• Work with Sales Development reps to write effective nurture emails — and other marketing communications — and manage lead nurturing efforts.
• Specify, plan, write and publish with the help of our subject matter experts web pages, blog posts, white papers, case studies, solution briefs, PowerPoint sales decks, sales playbook and battle cards.
• Take ownership of the website add new content, optimize performance and make corrections as needed.
• Be the in-house expert on all marketing content and own the marketing wiki as an internal repository for all things marketing.
• Support the development and update of the product knowledge base for Terragon’s software products
• Support with planning and production of webinars and virtual events
• Design and support the execution of the company’s social media strategy
• Report on KPI’s for all marketing efforts you are responsible for.

You’d Be a Good fit if You Have

• 3+ years of solid content creation, publishing and UX writing experience.
• University Degree in Marketing, Mass Communication or Business related disciplines
• Expertise in general business copywriting and writing online ad copy.
• Experience in B2B SaaS company would be a plus
• Great interpersonal skills with the ability to interact with colleagues in various functions at all levels.
• Exceptional communication skills.
• Excellent project and time management.
• Website CMS familiarity including Wordpress, etc.
• Email marketing knowledge and best practices
• SEO expertise
• Experience using CRM tools such as Hubspot.
• Microsoft Office and Google Docs proficiency, and document layout and design.
• Flexibility with the working hours

Benefits
You’d enjoy the following benefits:

• Paid leave
• Health Insurance
• Remote + In-Office
• Competitive salary.