Head of Commercial at DAG Industries Nigeria Limited

Purpose of the Role

• The Head of Commercial is a key member of the executive leadership team, responsible for driving the company’s commercial success through three core pillars: Client Service, Finance Sales, and Marketing.
• The incumbent will lead and integrate these functions to ensure exceptional client experiences, strong sales performance, and a compelling brand presence in the market.
• This role combines strategic leadership with hands-on operational management to ensure that commercial objectives are achieved in line with the company’s growth, profitability, and client satisfaction goals.

Key Responsibilities
Client Service Leadership:

• Oversee the Client Service Department, including the Client Service Manager and Call Centre team of Client Service Officers.
• Ensure high-quality client interactions and swift resolution of all client queries, requests, and complaints.
• Develop and maintain service level agreements (SLAs), performance metrics, ensure compliance requirements are met, and quality assurance frameworks.
• Foster a client-centric culture focused on retention, loyalty, and pro-active service delivery.
• Implement continuous process and technology improvements to enhance the overall client experience.
• Collaborate with internal teams (Credit, Collections, Risk, Finance, IT) to ensure seamless service across the client lifecycle.

Finance Sales Management:

• Lead the Finance Sales Division, including the Finance Sales Manager and a network of Finance Sales Officers located in dealerships.
• Develop and execute strategic sales plans to acquire new clients, increase repeat clients, increase new loan origination volumes, and drive revenue growth.
• Establish and manage performance targets, sales incentives, and reporting frameworks.
• Build and maintain strong partnerships with dealerships and other referral partners.
• Ensure all sales activities adhere to the company’s credit policy, governance framework, and regulatory requirements.
• Monitor market and dealership trends to identify new business opportunities and enhance competitive positioning.

Marketing, Brand G Communications:

• Take full responsibility for the company’s marketing and communications strategy — covering above-the-line (ATL), below-the-line (BTL), through-the-line (TTL), digital, direct marketing, and PR (where applicable).
• Manage relationships with the company’s Marketing Agency and other external partners to ensure brand consistency and impactful campaign delivery.
• Develop and implement integrated marketing campaigns to build brand awareness, generate leads, and support both client service and sales functions.
• Oversee digital marketing initiatives, including website management, social media, search engine marketing, and online lead generation.
• Ensure effective internal and external communication strategies to promote the company’s brand and reputation.
• Monitor marketing ROI, analyse performance data, and continuously refine strategies to maximise effectiveness.

Strategic G Leadership Responsibilities:

• Develop and execute the overall Commercial Strategy in alignment with company objectives.
• Provide strategic input to the executive team on growth opportunities, market positioning, and client engagement.
• Lead, mentor, and develop departmental managers to build high-performing teams across all commercial functions.
• Drive collaboration across departments to ensure synergy between sales, service, and marketing.
• Oversee commercial budgets, forecasts, and performance reporting.
• Ensure compliance with all internal policies, industry regulations, and ethical standards.

Key Relationships:

• Internal: Executive Management, Operations, Risk C Compliance, Finance, IT and HR departments.
• External: Dealerships, clients, marketing agencies, media partners, and industry associations.

Key Performance Indicators (KPIs)

• Loan sales growth and conversion rates.
• Client satisfaction and retention metrics.
• Service level adherence and call centre efficiency.
• Marketing ROI, lead generation volume, and brand awareness metrics.
• Dealer network engagement and performance.
• Achievement of commercial budgets and strategic goals.

Qualifications and Experience

• Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or equivalent postgraduate qualification is preferred).
• Minimum of 10 years’ experience in a senior commercial leadership role within the financial services or vehicle finance industry.
• Demonstrated success in leading client service operations, sales teams, and marketing initiatives.
• Strong understanding of asset-based finance, dealership operations, and consumer credit processes.
• Proven track record in developing and executing commercial strategies that deliver measurable growth and improved client satisfaction.

Skills and Competencies:

• Strategic thinker with strong commercial and financial acumen.
• Exceptional leadership and people management skills.
• Excellent communication, negotiation, and stakeholder engagement abilities.
• Deep understanding of client service excellence and sales enablement.
• Strong brand management, marketing, and digital strategy expertise.
• Analytical mindset with data-driven decision-making capabilities.
• High integrity, resilience, and results orientation.