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  • Posted: Apr 13, 2022
    Deadline: Apr 30, 2022
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  • ImpactHER is an impact driven nonprofit organization that seeks to empower African female entrepreneurs by bridging the gender business financing gap so as to help African female entrepreneurs realize their full economic potential.
    Read more about this company

     

    PR & Communications Officer

    Job description

    • Review and Write blogposts, newsletters, well-researched contents for publication online and in print
    • Organize writing schedules to complete drafts of content or finished projects within deadlines
    • Brainstorming and developing ideas for creative marketing campaigns
    • Design and implement marketing strategies aligned with the Organization’s targets
    • Develop digital campaigns to increase web traffic as well as offline strategies
    • Liaise with external vendors to execute promotional events and campaigns.
    • Liaise with internal teams to coordinate brand awareness and marketing efforts.
    • Plan and execute initiatives to reach the target audience through both offline and online channels (social media, e-mail, TV etc.)
    • Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
    • Create and follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of good content.
    • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
    • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
    • Develop a growth strategy focused both on financial gain and customer satisfaction
    • Secure strategic partnerships that promote company goals
    • Develop and implement revenue strategies
    • Conduct research to identify new markets and customer needs
    • Arrange business meetings with prospective clients
    • Promote the company’s products/services addressing or predicting clients’ objectives
    • Develop Marketing Plan for female-led SMEs across Africa
    • Webinar analysis and anchoring

    Requirements:

    • Bachelor's degree in communications, journalism, or related field.
    • Minimum of 2 years' relevant experience in a communications role.
    • Knowledge of desktop publishing software.
    • Excellent verbal, written, and interpersonal skills.
    • Event management skills.
    • Good time management and organizational skills.
    • Proficient in Microsoft Office, content management systems, and social media platforms.

    Method of Application

    Interested and qualified candidates should forward their CV to: impacther.jobs@gmail.com using the position as subject of email.

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