PR & Communications Officer at Impact HER Africa

Job description

• Review and Write blogposts, newsletters, well-researched contents for publication online and in print

• Organize writing schedules to complete drafts of content or finished projects within deadlines

• Brainstorming and developing ideas for creative marketing campaigns

• Design and implement marketing strategies aligned with the Organization’s targets

• Develop digital campaigns to increase web traffic as well as offline strategies

• Liaise with external vendors to execute promotional events and campaigns.

• Liaise with internal teams to coordinate brand awareness and marketing efforts.

• Plan and execute initiatives to reach the target audience through both offline and online channels (social media, e-mail, TV etc.)

• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of good content.

• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Develop a growth strategy focused both on financial gain and customer satisfaction

• Secure strategic partnerships that promote company goals

• Develop and implement revenue strategies

• Conduct research to identify new markets and customer needs

• Arrange business meetings with prospective clients

• Promote the company’s products/services addressing or predicting clients’ objectives

• Develop Marketing Plan for female-led SMEs across Africa

• Webinar analysis and anchoring

Requirements:

• Bachelor's degree in communications, journalism, or related field.
• Minimum of 2 years' relevant experience in a communications role.
• Knowledge of desktop publishing software.
• Excellent verbal, written, and interpersonal skills.
• Event management skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.