Performance Marketing Specialist at LemFi (Formerly Lemonade Finance)

Job Summary:

• The role of the Performance Marketing Manager is a remote position within LemFi’s Marketing team. In this role, you should have a demonstrated knowledge of Performance Marketing with a successful track record of driving revenue, user acquisition, and brand awareness.
• As LemFi’s Performance Marketing Manger, you will focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.
• The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.

Responsibilities are as follows:

• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Creating and executing a strong performance marketing strategy & execution plan
• Developing and managing digital prospecting and re-marketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment.
• Implementing marketing automation and lead generation strategies
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies
• Support and collaborate with various teams within the company to plan and execute marketing campaigns;
• Engage in cross-functional responsibilities and assist the Marketing Manager where needed.

Requirements:

• You have a degree in Marketing, or a related field
• You have at least 5 years prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver