Performance Marketing Manager, Search at Chipper Cash

Job Description

• We are looking for a highly motivated person who has deep & confident Paid Search marketing experience; from understanding the latest platform changes, to driving sophisticated, complex campaign strategies.
• You will be responsible for oversight and management of the internal search campaigns and teams and agency relationships, as well as integration with cross-channel initiatives and measurement.
• You will work closely with account managers from the leading platforms to drive performance.
• You will be critical in the development and testing of marketing creatives & placements, campaign & budget planning and calendar management.

What You Will Be Doing

• Lead end-to-end paid search business strategy and campaign management process across marketing campaigns from setup to deployment to reporting, with an extreme focus on detail and flawless execution
• Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities
• Drive search, innovation, and trust strategies and build scalable plans to roll out across multiple countries and continents
• Work with Country Growth Managers to ensure strong local context of ad copy and creatives
• Lead our team’s regional search marketing strategy and coordination efforts and support country marketing partners to make search successful in their countries
• Collaborate closely with cross-functional partners and market to shape and land complex launches
• Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic to deliver omni channel consistency
• Lead the tracking, testing, and QA of all SEM campaigns for the accuracy, functionality, and documenting as necessary to ensure flawless execution
• Manage oversight of the SEM channel’s compliance operations; ensure that the channel acquires and maintains required targeting, creative, disclosures and modeling compliance approvals
• Support acquisition insights function, including reporting, tracking and forecasting to help evaluate program performance, and compiling / analysing campaign results across funnel metrics and KPIs to identify opportunities for growth or improvement.
• Carry out a wide variety of associated duties that include (but are not limited to) web analytics and relevant keyword strategy & discovery.
• Execute tests, collect and analyse data, identify trends and insights.
• Deliver insightful reporting on test results and performance of search campaigns
• Thoroughly check search campaigns for accuracy including copy, audience selections, tracking / URLs, and offer details.
• Act as the liaison between the engineering team an marketing teams to gather all pertinent information for search campaigns.

What You Should Have

• Proven SEM experience managing high volume PPC campaigns across search marketing platforms (Google, Yahoo, Bing Apple Search Ads)
• Extensive experience developing, optimising, analysing, and reporting on high volume paid search campaigns
• Strong knowledge of App acquisition is a big advantage
• Experience with data and product analytical tools such as Branch, Amplitude, and Google Analytics
• Familiarity with A/B and multivariate experiments. You enjoy setting up experiments and doubling down on the best results
• Deep knowledge of account set-up including tag and event management, and auditing conversions across reporting platforms
• An editor mindset, you constantly cut for clarity.
• Ability to work in a fast paced, deadline-driven, hyper growth global startup environment.
• Ability to be flexible with project timelines
• Ability to interface with internal teams including Marketing, Data Intelligence, Engineering, and Product.
• A self-starter with strong work ethic – goes the extra mile without being asked
• Operator mindset, you get into the weeds and know how to lead agency teams to execute Chipper's growth strategy.