Partner, Brand and Content at MasterCard

THE OPPORTUNITY  

Reporting to the Lead, Brand and Content, the Partner, Brand and Content will manage the Foundation’s brand and content and support the development of a coherent brand story with corresponding design vocabulary. In this role, you will be responsible for managing the editorial pipeline for all enterprise and signature research and publications. This position also contributes to the development of a dissemination strategy to build awareness of the Foundation’s work and impact across the Foundation and with relevant external stakeholders, including media. 

The successful candidate will be based in any of our listed offices in Africa; Rwanda, Ethiopia, Uganda, Kenya, Senegal, Ghana, and Nigeria

WAYS YOU CAN CONTRIBUTE  

• Support the development and implementation of the enterprise brand strategy, including the setting of style guides, brand guidelines, brand vision, narrative, and value proposition to support short- and long-term objectives. 
• Ensure compliance of new brand architecture framework with internal and external audiences. 
• Work with Public Affairs and Communications team to identify brand awareness opportunities.  
• Work closely with Lead, Brand and Content and in-country Leads, Program Communications and Legal & Compliance to ensure alignment on branding of external implementing partner programs and materials (e.g., naming of initiatives, microsites, toolkits, etc.). 
• Support content gathering and asset management working closely with Program Communications (Canada and Africa) and Policy & Thought Leadership teams to ensure brand narrative and storytelling alignment across the organization. 
• Support implementation and management of new measurement framework across the Public Affairs and Communications (PAC) team.  
• Ensure compliance with legal regulations (e.g., copyright and data protection). 
• Work with the Lead, Brand and Content to develop and implement enterprise campaigns and storytelling opportunities to enhance profile of the Foundation in countries in which we work.
• Support integrated campaigns to elevate brand/Foundation awareness. 
• Update and produce content to promote brand awareness, as required (e.g., brand video).
• Manage editorial pipeline, including design, production, and dissemination of signature and enterprise publications, reports, briefs, etc. (e.g., Youth Think Tank Report, Youth Voices, etc.) and work in close collaboration with other departments such as Research, Impact, Policy & Thought Leadership, Country Program Communications, etc. 
• Support testing plans, brand, and content research, and contribute to metrics reports where required. 
• Support biennial IPSOS reputation audit and preparation of summary report.
• Update PAC Brand site on Intranet, as necessary.
• Work with relevant vendors, including photographers, videographers, writers, editors, translators, graphic designers, etc.  

 WHO YOU ARE 

• Bachelor’s Degree in Communications, Journalism, Public Relations, or other relevant certification.  
• Minimum of 5 - 7 years’ experience in content communications, journalism, and/or public relations. 
• Experience with content strategy required.  
• Project management for web and print materials required.  
• Ability to work cross-functionally. 
• Excellent knowledge of content and social media best practices. 
• Understanding of measurement metrics. 
• Ability to work independently or as part of a team. 
• Experience in communicating complex information in a clear way required. 
• Experience in knowledge management is an asset. 
• Experience developing video, graphic design, and editorial is an asset.  
• Fluency in French is an asset. 
• Proven ability to multitask and work to deadlines, sometimes under pressure.  
• You are self-motivated and detail-oriented individual. 
• Flexible, adaptable, and able to execute a range of duties and changing priorities.  
• Possess excellent verbal, written, and presentation skills with the ability to articulate information to a variety of constituents across cultures.  
• Possess professional maturity, sensitivity with different cultures, and impeccable integrity that exemplify the Foundation’s values.  
• Demonstrate a commitment to Mastercard Foundation’s values and vision.