Paid Per Click (PPC) Media Specialist at Culminate Consulting

Our Client an E-commerce company is recruiting for the below roles

Main Responsibilities

• Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns
• Conduct Thorough Keyword Analysis
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Write compelling Ad copy with a focus on driving conversions
• Optimize existing PPC campaigns for new and existing products
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
• Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance
• Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
• Set up Conversion Tracking & Retargeting Pixels
• Conduct in-depth competitive analysis.
• Research to stay on top of the latest trends in PPC & Paid Social advertising

Job Requirement

• Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable
• Strong knowledge of excel, Google Tag manager and Marketing Automation is a requirement
• Must possess strong interpersonal, presentation and communication skills, including written and verbal
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Ability to switch-task when needed; seamlessly juggle multiple projects
• Track record of consistently meeting deadlines
• Natural ability to analyze data and distill actionable insights
• Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates
• 2+ years of experience managing Google Ads or social advertising campaigns