Off-Country Manager / Regional Expansion Manager at Simba Group

Job Description

• We are seeking a versatile and culturally aware Regional Marketing & Communications Manager to lead our cross-border marketing and public relations initiatives across Nigeria (Yola, Abuja) and neighboring Francophone markets (Cameroon and either Niger or Chad).
• The ideal candidate will drive brand visibility, manage regional campaigns, and ensure that messaging is consistent, effective, and culturally tailored across different countries.

Key Responsibilities

• Design and execute regional marketing and branding strategies across target countries.
• Manage public relations campaigns, media engagements, and stakeholder communications in both English and French.
• Adapt and localize advertising content to suit different markets and cultural expectations.
• Monitor market trends and consumer behavior across Yola, Abuja, Cameroon, and one of Niger/Chad to inform strategy.
• Build relationships with local influencers, partners, and media outlets across regions.
• Oversee the production and distribution of multilingual marketing materials.
• Track the performance of regional campaigns and prepare insightful reports.
• Coordinate with cross-functional teams (sales, digital, design, etc.) to align campaigns with business objectives.

Education Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Master’s degree or professional certifications in marketing or PR (e.g., CIM, IABC, PRSA) is a plus.

Experience Requirements:

• Minimum of 5 to 7 years’ experience in regional or international marketing, branding, or public relations.
• Demonstrated success in handling multilingual campaigns and brand positioning across multiple African countries.
• Prior experience working with or in Francophone Africa (especially Cameroon, Niger, or Chad) is required.

Skills & Competencies:

• Bilingual fluency in English and French (mandatory); proficiency in a third regional language (e.g., Hausa, Fulfulde, or Arabic) is an advantage.
• Strong storytelling, writing, and public speaking skills.
• Solid understanding of digital marketing tools, social media management, and campaign analytics.
• Excellent interpersonal skills and cultural sensitivity across West and Central Africa.
• Strong project management and organizational abilities.
• Ability to work independently and make strategic decisions across borders.

Other Requirements:

• Must be willing and able to travel frequently to Cameroon, Niger/Chad, and northern Nigeria.
• Strong cross-cultural communication skills.
• Ability to work flexible hours and manage multiple time zones.
• Familiarity with both corporate and field-level communication dynamics.

Remuneration

• Competitive salary commensurate with experience and qualifications.
• Performance-based bonuses.
• Travel allowance and regional mobility support.
• Access to health and wellness benefits (where applicable).