The National Sales Manager will provide strategic and operational leadership for the company’s national sales function. The role is responsible for designing and executing the national sales strategy, building a high-performance field force, managing key accounts, and delivering sustainable revenue growth across ethical and trade channels nationwide.
KEY RESPONSIBILITIES
Strategic Sales Leadership
- Develop and execute the national sales strategy in alignment with corporate objectives.
- Translate company goals into clear regional targets, KPIs, and execution plans.
- Lead national sales forecasting, demand planning, and pipeline management.
- Drive market expansion, product penetration, and revenue growth across all regions.
Field Force Management & Execution
- Provide direct leadership and oversight to the Key Accounts Manager and Medical Representatives.
- Conduct regular field coaching, ride-along visits, and performance evaluations.
- Establish and enforce best-in-class sales execution standards.
- Implement standardized sales reporting, CRM usage, and performance dashboards.
Key Accounts & Channel Development
- Lead negotiations with major pharmacy chains, distributors, wholesalers, and institutional customers.
- Develop and manage Joint Business Plans (JBPs) with strategic partners.
- Strengthen distributor performance, coverage, product availability, and visibility.
- Drive customer retention and long-term partnership value.
Performance Management & Capability Development
- Lead monthly and quarterly national sales review meetings.
- Monitor performance against targets and initiate corrective actions where required.
- Identify capability gaps and collaborate with Learning & Development to deploy targeted training.
- Build a strong talent pipeline and high-engagement sales culture.
Governance, Compliance & Ethics
- Ensure full compliance with company policies, ethical detailing standards, and regulatory requirements.
- Promote a culture of integrity, accountability, and professionalism across the sales organization.
- Maintain accurate documentation, reporting, and audit readiness.
Cross-Functional Collaboration
- Work closely with Marketing to align brand strategies and promotional activities.
- Collaborate with Finance on budgeting, forecasting, and incentive management.
- Partner with Supply Chain to ensure optimal product availability and distribution efficiency.
QUALIFICATIONS & EXPERIENCE
Must-Have Requirements
- Bachelor’s degree in pharmacy, Life Sciences, Business Administration, or a related discipline.
- Minimum of 4–6 years progressive sales experience in pharmaceuticals, FMCG, or healthcare distribution.
- At least 3 years in a senior sales leadership or managerial role.
- Proven track record of achieving and exceeding national or multi-regional sales targets.
- Strong understanding of ethical detailing, pharmacy channels, and distributor operations.
- Excellent leadership, negotiation, analytical, and decision-making skills.
Nice-to-Have
- MBA or relevant postgraduate qualification.
- Experience managing large, multi-regional field teams.
- Proficiency in digital sales reporting systems, CRM tools, and performance dashboards.
- Demonstrated success in building and developing high-capability sales teams.
PERSONALITY & COMPETENCY PROFILE
The ideal candidate will be:
- Strategic, structured, and commercially driven.
- Confident, persuasive, and effective in stakeholder management.
- Data-oriented with strong analytical and problem-solving skills.
- A people-builder with a passion for coaching and performance excellence.
- Ethical, emotionally intelligent, resilient, and highly accountable.
COMPENSATION & BENEFITS
- Competitive monthly salary: ₦500,000 – ₦650,000
- Performance-based sales incentives
- Health insurance and pension contributions
- Annual leave and statutory benefits
- Career growth opportunities in a fast-expanding pharmaceutical organization
- Continuous training, coaching, and leadership development
- A culture founded on innovation, integrity, and execution excellence
Reports To: Chief Executive Officer (CEO)
Age Limit: Not more than 28- 40 years, must be willing to travel based on the job requirement.
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