National Marketing and Brand Manager at Savvy HR

Job Description

• Our client is seeking to employ a National Marketing / Brand Manager
• The National Marketing / Brand Manager will be responsible for the strategic and financial performance of the company’s products through comprehensive Marketing, and Product strategy development, and execution
• The National Marketing Manager will be based in Lagos with regular visitation to other parts of the country

Functional Duties

• Plan, direct and coordinate marketing policies and programs nationwide.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings.
• Initiate market research studies and analyze findings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
• Plan all activities necessary for the registration of new products and the renewal of existing products.
• Maintain contacts with the Regulatory Agencies and the Factory/Production Department.

Required Educational Qualifications

• Bachelor's Degree in Business, Marketing or Technical Discipline; MBA highly preferred.
• 7-10 years’ experience in a marketing strategy or related function within healthcare, medical device and/or related industry.
• Pharmaceutical industry and/or medical device experience preferred.

Required Skills & Attribute:

• Good knowledge of pharmaceutical and marketing fields
• Good knowledge of Sales and Business Development
• Analytical and strategizing abilities
• Ability to run clinical presentations, if the need arises.