Modern Trade Accounts Executive at Brands and Trade Limited

Position Summary

• The Modern Trade Accounts Executive is responsible for managing and growing relationships with key modern trade customers, including major retail chains, supermarkets, and hypermarkets.
• The role is focused on driving sales growth, increasing market share, and delivering revenue targets within the modern trade channel.
• This position works closely with internal teams to ensure strong product visibility, availability, and profitability across assigned accounts.

Key Responsibilities
Account Management:

• Build and maintain strong relationships with modern trade customers as the primary contact person.
• Ensure high levels of customer satisfaction through excellent service delivery.
• Understand customer needs, buying patterns, and market trends to develop tailored growth strategies.

Sales Growth & Revenue Generation:

• Develop and implement sales plans to achieve channel revenue targets.
• Identify new business opportunities and expand existing customer accounts.
• Negotiate contracts and commercial agreements that increase sales volume and market share.

Promotions & In-Store Execution:

• Partner with the marketing team to plan and execute impactful promotional campaigns.
• Work with merchandising teams to ensure strong shelf presence, visibility, and stock availability.
• Track promotional performance and recommend improvements based on results.

Forecasting & Demand Planning:

• Analyze sales data, market trends, and customer demand to create accurate forecasts.
• Coordinate with supply chain and logistics teams to maintain optimal stock levels.
• Reduce stock shortages and excess inventory across accounts.

Category Management:

• Conduct market and competitor analysis to identify category growth opportunities.
• Develop assortment plans, shelf optimization strategies, and category initiatives.
• Support category expansion and improve market share performance.

Pricing & Negotiation:

• Develop pricing strategies aligned with market conditions, customer margins, and profitability goals.
• Negotiate pricing terms, promotions, and trading agreements with customers.
• Balance revenue growth with sustainable profitability.

Cross-Functional Collaboration:

• Work closely with Sales, Marketing, Finance, Supply Chain, and Operations teams.
• Build strong working relationships with customer stakeholders such as buyers, category managers, and merchandisers.
• Ensure smooth execution of joint business plans and customer initiatives.

Reporting & Performance Analysis:

• Prepare regular reports on sales results, market trends, and competitor activity.
• Analyze account performance against targets and identify improvement opportunities.
• Present findings, insights, and recommendations to management.

Qualifications & Skills

• Bachelor’s Degree / HND qualification in Business Administration, Marketing, or related discipline.
• Proven experience in Modern Trade Sales, Key Account Management, or similar commercial roles, preferably in FMCG or retail.
• Strong understanding of modern trade operations, customer expectations, and market trends.
• Excellent sales, negotiation, and relationship management skills.
• Strong analytical ability with experience using data to support decisions.
• Effective communication and interpersonal skills.
• Strategic thinking with strong problem-solving capability.
• Proficiency in Microsoft Office and sales/reporting tools.
• Results-driven with a strong focus on revenue growth and target achievement.
• Ability to thrive in a fast-paced environment while managing multiple priorities.
• Tech-savvy with willingness to leverage technology to improve productivity and performance.