Merchandiser at British American Tobacco

Role Positioning and Objectives

• You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.
• This includes ensuring product availability, visibility, volume, margin, quality, and retail pricing are properly implemented and monitored.
• The job is also about identification of new opportunities and the initiation, development, and deployment of trade programmes.

What You Will be Accountable For
Your day-to-day activity is to:

• Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
• Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
• Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
• Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
• Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide

Your People Responsibility will be:

• Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
• Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
• Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

Essential Experience, Skills and Knowledge

• Candidate must have an OND / HND qualification from any reputable polytechnic.
• Should have basic Selling, negotiation and influencing skills.
• Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
• Knowledge of redistribution concept, business reporting and communication
• Fluency in English
• Driving Skills
• Knowledge of Rural towns and road networks is desirable
• Understanding of the local languages in territory is a plus.