Media and Content Officer at Intersex Nigeria (Center for Healthcare Development and Youth Empowerment)

​About the position

• The Media and Content Officer will play a vital role in supporting the organization’s Communication strategist in creating engaging content, and amplifying Intersex Nigeria mission and activities through various media platforms. This role involves storytelling, public engagement, and strategic communication to build awareness, attract donors, and engage stakeholders.

Key Responsibilities

Content Creation and Management

• Content Development: Create high-quality written, visual, and multimedia content (e.g., articles, blogs, videos, infographics) to showcase Intersex Nigeria’s mission, programs, and impact.
• Social Media Management: Manage the Intersex Nigeria’s presence on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube by creating and scheduling posts, responding to comments, and engaging with the audience.
• Storytelling: Craft compelling narratives around beneficiaries, projects, and success stories to evoke empathy and drive support.
• Website Management: Update and maintain the Organization’s website with fresh, relevant, and impactful content.

Media Relations

• Press Releases: Write and distribute press releases to announce events, achievements, or key developments.
• Media Outreach: Build and maintain relationships with journalists etc to secure media coverage for Intersex Nigeria’s work.
• Event Coverage: Ensure appropriate media presence and coverage for key events and activities.

Campaigns and Advocacy

• Awareness Campaigns: Support design and execute media campaigns to promote the Intersex Nigeria’s initiatives, causes, or events.
• Advocacy Materials: Develop brochures, newsletters, reports, and other advocacy materials to inform and inspire stakeholders.
• Call-to-Action Campaigns: Create content that drives donations, volunteer sign-ups, or policy advocacy.

Branding and Identity

• Brand Guidelines: Ensure consistency in messaging and visual branding across all media and content.
• Messaging Strategy: Develop key messages that align with the Intersex Nigeria’s mission and target audience.
• Crisis Communication: Manage the Intersex Nigeria’s reputation or public relations challenges.

Monitoring and Reporting

• Analytics and Metrics: Track the performance of media campaigns and content using tools like Google Analytics, social media insights, and other metrics.
• Impact Reporting: Create reports on communication activities, highlighting reach, engagement, and outcomes.
• Feedback Loop: Collect feedback from the audience and stakeholders to refine strategies and improve content.

Internal Communication

• Team Collaboration: Work closely with program teams to gather information, document activities, and identify stories to share.
• Content Training: Train staff on effective storytelling, media handling, and using digital tools for communication.
• Newsletter Coordination: Develop and distribute internal or external newsletters to keep stakeholders informed.

Key Skills and Qualifications

• Writing and Editing Skills: Ability to craft compelling, error-free content tailored to various platforms and audiences.
• Multimedia Expertise: Proficiency in graphic design, video editing, and using tools like Canva, Adobe Suite, or similar software.
• Digital Marketing Knowledge: Familiarity with SEO, social media algorithms, email marketing, and content management systems (e.g., WordPress).
• Storytelling Ability: Creativity in telling impactful stories that resonate with donors, partners, and the public.
• Relationship Building: Strong interpersonal skills to engage media, stakeholders, and beneficiaries.
• Analytical Skills: Ability to measure the effectiveness of campaigns and adjust strategies accordingly.
• Cultural Sensitivity: Understanding of the Organisation’s target audience, beneficiaries, and stakeholders.

Expected Outcomes

• Increased visibility and public awareness of Intersex Nigeria’s mission and impact.
• Growth in social media engagement and partnerships.
• High-quality, consistent content that aligns with Intersex Nigeria’s brand and messaging.
• Strengthened relationships with media outlets.
• Effective communication strategies that drive advocacy, fundraising, and community engagement.