Media and Communications Lead at Lery Hago Ltd

Role Overview

• The Media and Communications Lead will take full ownership of all brand communication channels ensuring consistent storytelling, strong audience engagement and measurable business impact.
• This role is both strategic and hands on. You will lead content planning campaign execution email marketing video coordination and performance tracking across all platforms.
• You will work directly with the CEO and internal teams to align brand voice messaging and commercial objectives.

Key Responsibilities

Content Strategy and Platform Management

• Own the end to end media strategy for Instagram TikTok LinkedIn YouTube Threads X Blog and Google My Business
• Build and manage structured content calendars with daily weekly and monthly publishing schedules
• Ensure brand voice consistency across all platforms and sub brands

Content Creation and Execution

• Oversee the creation and publishing of blog content with a target of multiple high quality posts weekly
• Lead daily storytelling and engagement across Instagram and TikTok
• Produce consistent professional LinkedIn content to grow brand authority
• Oversee content planning for X and Threads to reinforce thought leadership

Paid Media and Campaigns

• Create manage and optimize paid social media campaigns
• Track performance and optimize audience targeting and content formats

Email Marketing and CRM

• Own the email marketing funnel including segmentation scheduling and performance reporting
• Design or supervise the creation of email templates using design and AI tools where required
• Align email campaigns with blog content current offers and promotions

Video and Visual Media

• Work closely with in house video and content creators to produce YouTube and long form video content
• Coordinate execution of CEO led videos travel features and brand campaigns

Brand Reputation and External Media

• Actively manage Google My Business including reviews updates visuals and posts
• Identify partnership opportunities with external media houses and publications
• Prepare content for guest features interviews and media placements

Website and Platform Alignment

• Collaborate with product and operations teams to ensure website content is conversion focused and engaging
• Support the integration of new CRM and website systems from a content and communication standpoint

Sub Brand Media Integration

• Extend all media responsibilities to Yaalah, Weaves by Lery and LH Homes
• Align messaging between main brand and sub brand platforms
• Coordinate cross posting blog features and campaigns across all platforms

Reporting and Performance

• Produce weekly reports covering engagement reach content performance and conversion insights
• Present structured quarterly reports highlighting growth gaps and improvement strategies

Required Skills and Experience

• Proven experience in media communications or digital marketing leadership
• Strong writing editing and storytelling abilities
• Deep understanding of social media algorithms and audience behavior
• Experience managing content calendars and multi platform strategies
• Proficiency in email marketing and CRM driven campaigns
• Ability to interpret performance data and convert insights into action

Preferred Background

• Experience working with luxury hospitality travel lifestyle or personal brands
• Experience working directly with founders or executive leadership
• Familiarity with video production workflows and creative direction
• Experience managing multi brand ecosystems