Marketing Supervisor – DryHair & Home Care (BTL) at Ascentech Services Limited

Job Summary

• We are seeking a proactive and results-driven Marketing Supervisor – DryHair & Home Care (BTL) to plan, coordinate, and execute below-the-line (BTL) marketing activities that drive brand visibility, consumer engagement, and sales growth. The ideal candidate will have hands-on FMCG marketing experience, strong field execution skills, and the ability to lead promotional teams effectively.

Key Responsibilities

• Plan and execute BTL campaigns, including market activations, roadshows, in-store promotions, and consumer engagement activities.
• Supervise and coordinate field promoters to ensure effective campaign execution.
• Manage the deployment of POS materials and maintain strong brand visibility across retail outlets.
• Build and maintain strong relationships with distributors, retailers, salons, and other trade partners.
• Monitor competitor activities and provide market intelligence to support business decisions.
• Prepare campaign reports, evaluate performance, and recommend improvement strategies.
• Ensure timely execution of the marketing calendar while adhering to approved budgets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 2 – 4 years' experience in BTL, trade marketing, or field marketing within the FMCG industry.
• Experience in DryHair Care, Home Care, or Personal Care products is highly preferred.
• Strong leadership and team supervision skills.
• Excellent communication, analytical, and reporting abilities.
• Ability to build and maintain strong trade relationships.
• Willingness to travel extensively for field marketing activities.