Marketing Specialist at Lontor Nigeria

Role Overview

• We are seeking four dynamic and results-driven Marketing Specialists to spearhead sell-out growth across assigned regions in Lagos.
• Each Territory Manager will function as the "mini-CEO" of their territory—driving retail performance, developing B2B sales opportunities, executing marketing activations, and ensuring strong dealer relationships.

Key Responsibilities
Retail Sales & Merchandising:

• Drive sell-out in assigned territory by ensuring effective merchandising, POS deployment, and inventory management in stores.
• Organize in-store promotions, weekend activations, and product demonstrations.
• Maintain strong dealer and store manager relationships to encourage repeat orders.

B2B & Institutional Sales:

• Identify and engage corporate clients, schools, and institutions for bulk purchases.
• Generate a minimum of 5 qualified B2B leads per month with a 60–70% closure rate.

Territory Management:

• Cover all assigned geographic locations effectively with a minimum of 15 store visits weekly.
• Submit accurate weekly sales and activity reports via CRM and WhatsApp updates.

Marketing & Activation:

• Coordinate local marketing campaigns, in-store activations, and community engagement programs to boost brand visibility.
• Execute "Sellout Weeks" and roadshow promotions in collaboration with marketing teams.

Channel Development & Customer Acquisition:

• Identify, onboard, and nurture new retail and B2B partners to expand the sales network.
• Follow up on leads and convert prospects into paying customers.

Requirements

• Candidates should possess relevant qualifications.
• Minimum of 3 years’ experience in territory sales, retail management, or B2B sales within FMCG, electronics, or similar industries.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, relationship management, and presentation skills.
• Ability to work independently and manage multiple priorities.
• Proficiency in CRM tools and Microsoft Office Suite.
• Residency in or familiarity with the assigned Lagos territory is an advantage.