Marketing Specialist (Below-The-Line) at HRLeverage Africa

Job Description

• Event Planning & Execution: Organize and manage offline marketing activities such as trade shows, roadshows, product launches, and in-store activations to boost brand visibility and engagement.
• Strategy Development: Develop and implement effective BTL marketing strategies to support overall brand goals, ensuring consistent and impactful offline brand presence.
• Market Research & Insights: Conduct on-ground market research to gather customer and industry insights, providing data-driven input to optimize offline campaigns.
• External Relationship Management: Build and maintain strong relationships with suppliers, channel partners, agencies, and venue organizers to ensure smooth execution of BTL activities.
• POSM & OOH Execution: Oversee POSM (Point-of-Sale Materials) design, production, and distribution, as well as manage out-of-home (OOH) and in-store branding implementation

Requirements

• Interested candidates should possess a Bachelor's Degree with at least 3 years in BTL marketing.
• Rich network of offline marketing suppliers
• Solid understanding of POSM production workflows and quality control
• Familiarity with OOH placements and in-store branding best practices
• Excellent planning and execution skills for events, able to manage the whole process independently.
• Strong communication and coordination skills to manage resources effectively.
• Teamwork spirit, able to work under pressure.
• Strong interest and basic understanding of the solar industry.