Marketing Officer at Sagelife Laboratories Limited

Key Responsibilities

• Develop and execute marketing campaigns (digital and offline) that drive revenue, lead generation, and customer engagement.
• Coordinate marketing initiatives that support distributor engagement, sales promotion and brand visibility.
• Oversee the media and digital team to ensure consistent, high-quality brand-aligned content across social media, website and other channels.
• Approve creative content to maintain tone, quality, and brand uniformity.
• Collaborate with internal teams to align marketing efforts with business goals.
• Monitor market trends, competitor activities, and audience insights to recommend improvements and innovative campaigns.
• Support events, product launches, and promotional initiatives that enhance brand awareness and market positioning.
• Track campaign performance and provide actionable insights for optimization.
• Prepare regular marketing reports for management, highlighting results, ROI, and recommendations.
• Participate in field marketing activities such as outreach campaigns, healthcare presentations, and community engagement programs.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in marketing, digital marketing, or communications.
• Strong understanding of marketing strategy, campaign management, content creation, and brand positioning.
• Excellent communication skills (written, visual, and verbal).
• Ability to coordinate teams, oversee content quality, and drive projects to completion.
• Proficiency in Canva and Adobe Photoshop is required.
• Proficiency in digital marketing tools, social media management, and analytics platforms is an advantage.
• Analytical mindset with ability to translate data into actionable insights.
• Creative, detail-oriented, and able to maintain consistency in brand messaging.
• Must be available on Saturdays for outreach activities.
• NYSC completion is preferred or candidates currently serving NYSC will also be considered.
• Prior experience in the healthcare industry is advantageous but not mandatory.