Marketing Officer at MINISO Lifestyle Nigeria Limited

Responsibilities:

• Develop and manage marketing campaigns in alignment with business goals.
• Coordinate the creation of digital content and creatively handle various online marketing tools (e.g. website, blogs, press releases, podcasts etc.).
• Enhance the company's online presence to boost brand awareness.
• Suggest and implement direct marketing methods to increase profitability.
• Collaborate with the media team to manage our social media accounts as well as other teams to coordinate our marketing, advertising, brand awareness and promotional activities.
• Develop and generate new corporate clients and channel of business in franchising, bulk purchases etc.
• Develop strategic partnerships and networks in line with management objectives and targets.
• Generating revenue as periodically communicated by management, that will increase profitability.
• Acquire new clients (Attract prospects, Build Engagement, and Convert Opportunities/ Leads to Clients).
• Carry out other marketing activities as assigned by the Line Manager, that would be required to achieve the company’s Business Development objectives.

Qualifications:

• Bachelor's degree or Higher National Diploma.
• Relevant professional qualification or certification is a plus.
• Minimum of 3 years working experience in Marketing, Business Development, or a similar role.

Skills Required:

• Tech Savvy and Proficiency in Microsoft Office Applications.
• Experience in Digital Marketing and with visual communication principles.
• Ability to implement & measure Search Engine Optimization (SEO) & Search Engine Marketing.
• Great networking and corporate marketing skills.
• Skilled content management, social media marketing and other marketing channels.
• Excellent creative, analytical and project management skills.
• Ability to multitask and perform under tight deadlines.
• Excellent verbal and written communication skills.
• Strong Interpersonal and problem-solving skills.
• Solid knowledge of market research techniques.
• Ability to identify business opportunities to drive growth and profitability.
• Effective customer engagement and service ability.
• Great negotiation skills with the ability to close deals.