Marketing Officer at Crownrise Finance PLC

Marketing Responsibilities:

Client Acquisition:

1. Developing and implementing marketing strategies to attract new customers to the finance house\'s services (loans, savings, etc.).
2. Identifying target markets and creating campaigns to reach potential customers, both individuals and businesses.

Product Promotion:

1. Promoting financial products such as loans, savings, and investment services through various channels (digital, direct sales, etc.).
2. Organizing promotional events, campaigns, and presentations to potential customers.

Customer Relationship Management:

1. Building and maintaining relationships with existing and potential clients to encourage repeat business and referrals.
2. Acting as the first point of contact for customers, resolving issues, and providing information on products and services.
3. Sales Report

Market Research:

1. Conducting market research to understand the competitive landscape, customer needs, and industry trends.
2. Gathering insights to help develop new financial products or improve existing ones.

Sales Targets:

1. Coordinating the marketing activities of the Company.
2. Meeting or exceeding sales and loan disbursement targets set by management.
3. Regularly reporting on sales performance and preparing action plans to address any shortfalls.

Brand Management:

1. Working to enhance the finance house\'s brand visibility in the market.
2. Collaborating with the team to develop marketing materials such as brochures, flyers, and online content.
3. Advising clients on available financial products that meet their needs, including credit terms, repayment plans, and investment options.

Cross-Departmental Collaboration:

1. Working with the credit department to ensure that marketing efforts align with the institution’s credit policies.
2. Collaborating with customer service and operations teams to ensure smooth loan processing and client satisfaction.