Marketing Manager at Transsion Holdings

Job Summary

• We are seeking a Marketing Manager with strong strategic and executional capability to lead our marketing initiatives across Social Media, KOL (Key Opinion Leader) Operations, Customer Operations, and Marketing Activity Operations.
• This role requires a high-level marketing professional who can operate atManager standard, driving brand growth, customer engagement, and campaign performance through structured planning and hands-on execution.

Key Responsibilities
Social Media Marketing:

• Develop and implement social media strategies aligned with business objectives.
• Manage content planning, publishing schedules, and performance tracking across platforms.
• Analyse data and optimise campaigns to improve engagement, reach, and conversions.
• Ensure brand consistency and tone across all social media channels.

KOL / Influencer Operations

• Identify, recruit, and manage KOLs and influencers relevant to the brand.
• Plan and execute KOL campaigns, from briefing to performance evaluation.
• Manage KOL partnerships, contracts, deliverables, and timelines.
• Track ROI and optimise KOL strategies for effectiveness.

Customer Operations & Engagement:

• Develop customer engagement strategies to support acquisition, retention, and loyalty.
• Oversee customer communication campaigns and feedback management.
• Work closely with sales and customer service teams to improve customer experience.
• Use customer insights to guide marketing decisions and campaign optimisation.

Marketing Activities & Campaign Operations:

• Plan and manage online and offline marketing activities, promotions, and events.
• Coordinate campaign execution, budgets, and resources.
• Monitor campaign performance and prepare regular reports.
• Continuously optimise activities based on results and market trends.

Strategic & Team Collaboration:

• Support the development of overall marketing strategy and execution plans.
• Provide guidance and direction to junior marketing team members.
• Collaborate with internal teams and external partners to achieve marketing goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in marketing, with senior-level responsibilities.
• Strong hands-on experience in Social Media Marketing, KOL Operations, Customer Operations, and Marketing Activities.
• Proven ability to plan, execute, and manage multi-channel campaigns.
• Strong analytical and reporting skills.
• Excellent communication, leadership, and stakeholder management skills.
• Ability to work independently and drive results in a fast-paced environment.