Marketing Manager at Money in Minutes

Role:

• We are seeking a data-driven and results-oriented Marketing Manager to drive growth and increase revenue for our fintech lending company. The ideal candidate will be a performance-focused individual, passionate about developing and executing innovative marketing strategies that achieve business objectives. You will be responsible for building our brand, generating demand for our lending products, and optimizing our marketing efforts across all channels. You will be obsessed with delivering measurable results, using data to inform decisions and demonstrate the effectiveness of your strategies.

Responsibilities:

• Marketing Strategy Development and Implementation: (Includes developing the digital marketing roadmap and contributing to team strategy for all mediums, as well as optimizing user experience and customer journey for conversions and retention)
• Market Trend Analysis and Campaign Management: (Includes designing and implementing digital marketing campaigns across all major mediums, and monitoring sales, forecasting data, and KPIs to drive lending growth and conversion rates. Also includes optimizing campaigns.)
• Drive growth across all product categories (B2B and B2C), including consumer loans, SME loans, salary advance, BNPL, and other relevant offerings.
• Digital Marketing and Social Media Management
• Strong Leadership and Team Management skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and meet deadlines
• Consistently identify, grow, and optimize effective marketing channels, including SEO, paid advertising vehicles, social media, blog, and email marketing
• Monitor and report on key lending and brand performance indicators, providing data-driven insights and recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in marketing or a related field.
• A proven track record of success in developing and executing marketing strategies, specifically within the fintech or financial services industry, is highly desirable.
• Strong understanding of marketing principles and best practices
• Experience managing various marketing channels and platforms.
• Proficiency in marketing CRM systems and analytics tools.
• Excellent communication, interpersonal, and presentation skills.
• Data-driven mindset with a focus on measuring and optimizing results.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing fintech company.
• Collaborative and supportive work environment.
• Potential for professional development and advancement.