Marketing Manager at La Campagne Tropicana Beach Resort

Responsibilities

• Develop, implement, and execute comprehensive marketing strategies and campaigns to promote the resort’s services and facilities across digital and traditional channels.
• Manage the resort’s online presence, including the official website, social media platforms, and OTA (Online Travel Agency) listings, ensuring consistent branding and engaging content.
• Plan and oversee offline marketing activities such as events, promotions, partnerships, and local media relations to boost brand awareness and guest attendance.
• Collaborate closely with departments, including operations, sales, and food & beverage, to ensure marketing initiatives align with overall business objectives.
• Lead the creation and management of marketing materials, advertising campaigns, and promotional collateral.
• Monitor and analyze campaign performance using data analytics tools to optimize marketing effectiveness.
• Manage the marketing budget, ensuring efficient allocation and return on investment.
• Build and maintain relationships with local media, influencers, corporate clients, travel agents, and other stakeholders.
• Conduct competitive set analysis regularly to keep the resort’s offerings competitive and attractive.
• Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
• Represent the resort at trade fairs, tourism events, and community promotions.

Requirements

• Bachelor’s Degree in Marketing or Business; having an MSc will be an added advantage.
• Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or managerial role.
• Proven expertise in both online (digital marketing, social media) and offline marketing strategies.
• Strong project management and organizational skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication skills, including fluency in English; knowledge of local vernacular languages is an advantage.
• Experience working with external agencies (PR, creative, media buying) and managing partnerships.
• Proficient in Microsoft Office and familiar with marketing analytics tools.
• Ability to analyze market trends and competitor activity to inform marketing strategies.
• Demonstrated leadership skills with experience managing and developing a marketing team.
• Proficiency in marketing software, tools, and analytics platforms (Mailchimp, Google Analytics, etc.).