Marketing Manager at HUSH'D Makeover Limited

JOB DESCRIPTION

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution.
• Experimenting with various organic and paid acquisition channels.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners, and social platforms, and designing brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Design and implement strategic media and communication plans for the organization, ensuring successful deployment of all the plans.
• Develop and implement unique promotional marketing campaign ideas to market the company’s products, services, and overall brand identity.
• Coordinate press activities and productions for shoots, commercials, and short documentaries.
• Build and maintain a positive public image for Hush’D, Sparadise, and 247 Delivery.
• Conduct market research to determine the target audience’s needs, habits, interests, and other relevant factors used in creating targeted marketing campaigns.
• Research previous successful campaigns to understand what worked, what didn’t, and what can be improved.
• Review the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.
• Cultivate mutually beneficial relationships seen prospective and existing brand ambassadors, stakeholders, agencies, and media firms and ensure maximum publicity for Hush’D.
• Responsible for leading the department’s strategic and operational tasks.
• Effective management of reputation and crisis risks.
• Manage internal and external communications of the organization ensuring that the message is consistent and engaging.
• Confer with MD to identify trends and provide advice on business decisions.
• Manage the company’s website and make periodic updates to all pricing information.
• Build strategic relationships and partner with key industry players and agencies.

QUALIFICATIONS AND REQUIREMENTS.

• BSc/HND/MSc degree in Marketing or a related field.
• At least 3 years of relevant experience in Marketing and Brand Management.
• Good understanding of market research techniques, and statistical and data analysis methods.
• Experienced in executing Digital media campaigns, and content marketing tailored to multiple platforms.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading aacross-channelsmarketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Web Trends).
• Experience in setting up and optimizing Google AdWords campaignsNumerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement