Marketing Manager at Allied Food and Confectionary Services Limited (Burger King)

Roles and Responsibilities

Marketing & Campaign Management

• Lead integrated marketing campaigns (product launches, promos).
• Adapt global campaigns for the Nigerian market.

Digital & Media Marketing

• Run paid campaigns (Meta, Google, display) focused on ROI.
• Drive foot traffic, app downloads, and online orders.
• Manage social media and digital brand presence.

CRM & Retention

• Execute email, SMS, and push campaigns for loyalty and retention.
• Use customer data to personalize engagement.

Analytics & Reporting

• Track KPIs (sales, CAC, conversion, retention, engagement).
• Provide monthly reports with insights and improvements.
• Test and optimize for performance.

Requirements

• 5—7 years in brand/digital marketing (QSR, FMCG, or retail preferred).
• Skilled in integrated campaigns across media channels.
• Proficient in Meta Ads, Google Ads, email platforms, and analytics.
• Strong analytical and project management skills.