Marketing Lead at Trainlance

• We are looking for a Marketing Lead to journey with us as we create a new market.
• This role is ideal for someone who is passionate about making healthcare accessible, has experience marketing health products or services, and knows how to achieve a lot with limited resources.
• The ideal candidate is a creative thinker, excellent storyteller, and focused on using data to achieve results.

In this role, you will:

• Lead and work to build a strong marketing function over time
• Co-create and execute ERA’s marketing strategy (digital and offline)
• Manage a lean team of marketing staff and work closely with sales and business development to achieve revenue targets
• Conduct extensive research on ERA’s target audience to understand their challenges and priorities and align marketing strategies to meet their needs
• Create compelling story-based content for web, email, social, and print communication channels
• Create regular content that positions ERA as a thought leader in emergency medical response and workplace safety to generate inbound partner and customer leads
• Identify opportunities for earned PR and pitch media to publish original content
• Manage digital ad campaigns (Google, social media) to ensure ERA is found by those who require our services
• Work to improve organic search ranking using SEO strategies
• Optimize the customer journey to increase conversion of leads to customers
• Create on-brand presentation and promotional materials, ensure team adherence to brand guidelines
• Build the ERA brand and help to grow a community of passionate customers and partners
• Seek and use customer feedback to promote retention, support customer success
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, Net Promoter Score, and ROI
• Create and manage marketing budgets to successfully deliver on marketing objectives

Requirements:

• Highly creative, data-driven and detail oriented
• 5+ years of relevant marketing experience
• Early-stage startup experience preferred
• Excellent communication and interpersonal skills
• Relevant educational qualifications (degree, professional development certificates)
• Demonstrated experience creating content for across web and social platforms and running marketing campaigns
• Demonstrated experience achieving ROI on marketing efforts and using data to improve results
• Experience using Google Ads, Facebook/Instagram Ads, Google Analytics
• Understanding of SEO principles
• Good eye for design. Strong ability to create simple visuals using platforms like Canva.
• Video creation and editing skills e.g., Camtasia, are a major bonus
• G Suite, Microsoft Word, PowerPoint, and Excel required