Marketing Lead at HR Aid

Overview 

The role is results-driven with a strong focus on execution and campaign implementation. This role requires developing and turning strategic marketing plans into real-world, measurable results. You\'ll bridge the gap between high-level planning and on-the-ground execution, working closely with cross-functional teams to deliver impactful campaigns that align with business goals.

Responsibilities

• Translate marketing strategy into actionable plans across digital channels, in-store activations, and events 
• Manage campaign execution end-to-end, including timelines, deliverables, and post-campaign analysis. 
• Collaborate with marketing associates and sales teams to ensure cohesive campaign delivery. 
• Own the marketing calendar, ensuring campaigns are launched on time and optimized for maximum reach. 
• Oversee day-to-day campaign operations: landing page creation, email workflows, paid media assets, etc. 
• Track KPIs and analyze performance data to continually improve campaign effectiveness. 
• Work closely with external vendors when required to scale efforts. 
• Implement A/B testing, audience segmentation, and personalization tactics for ongoing campaign optimization.

Skills 

• Must be a generalist in traditional and digital marketing and communications, have some experience in local markets, West Africa, and international markets 
• Strong project management skills; able to manage multiple campaigns simultaneously. 
• Hands-on experience with marketing tools like Google Business Suite, etc. 
• Analytical mindset with a focus on execution, ROI, and performance metrics. 
• Ability to write creative briefs, campaign calendars, and tactical execution plans.
• Strong Analytical and problem-solving skills 
• Ability to leverage their existing networks/connections 
• Strategic, excellent organizational and project management skills 
• Exceptional attention to detail, with strong communication and coordination skills. 
• Strong multitasking skills, with the ability to work with ambiguity 
• Ability to delegate effective and cross-functionally collaborate

Requirements

• BSc/HND in Marketing, Public Relations, Mass Communications, Business or any other relevant field 
• Knowledge of digital marketing and communications, has strong experience in local West African and international markets, coupled with a passion for luxury retail. 
• At least 4 years of marketing experience: retail and/or beauty industry experience preferred.
• Professional certification will be an added advantage
• Must demonstrate a high level of confidentiality and sound judgment 
• Must be a critical thinker 
• Must be committed to the job and be responsible 
• Must be professional in creating reports in compliance with the company’s standards 
• Must be detailed oriented 
• Must have a proactive attitude 
• Passion for idea creation, relationship, and consensus building 
• Flexible with the ability to adapt and change as required 
• Values teamwork and works well in a cross-functional environment

Qualified candidates ONLY can send their CVs to talent@hr-aidconsults.com using the job title as the subject of the mail.