Marketing Executives (FMCG Experience Only) - Edo at Careers Verified

We are seeking  experienced and creative Marketing Executives with a proven track record in the FMCG sector. The ideal candidate will be responsible for developing and implementing effective marketing strategies that drive brand awareness, increase market share, and boost product sales. You must understand FMCG market dynamics, consumer behavior, and competitive trends.

Key Responsibilities

• Develop, plan, and execute marketing campaigns to promote FMCG products.
• Conduct market research to identify consumer trends, competitive activities, and market opportunities.
• Collaborate with sales teams to design trade promotions and sales activation strategies.
• Manage product branding, packaging, and positioning in line with company objectives.
• Monitor and evaluate the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Liaise with advertising agencies, media houses, and other marketing service providers.
• Organize and oversee promotional events, product launches, and in-store activations.
• Prepare periodic marketing reports and present insights to management.
• Ensure all marketing activities comply with brand guidelines and industry regulations.

Requirements & Qualifications

• Bachelor’s degree/HND/OND in Marketing, Business Administration, or a related field.
• Minimum of 1–2 years proven marketing experience in the FMCG industry (mandatory).
• Strong understanding of FMCG market trends, consumer purchasing behavior, and retail channel operations.
• Proficiency in digital marketing tools, social media campaigns, and marketing analytics.
• Excellent communication, negotiation, and presentation skills.
• Strong project management and organizational abilities.
• Creative thinking with an eye for detail.
• Ability to work under pressure and meet deadlines.