Marketing Executive at The HR Hub Nigeria

Role Overview

• We are looking for a Marketing Executive to drive brand awareness, customer acquisition, and engagement through targeted marketing campaigns.
• The ideal candidate will develop and execute multi-channel marketing strategies that resonate with our target audience and support revenue goals. He/She will manage campaigns from concept to analysis and turn creative ideas into measurable business growth.

Key Responsibilities

• Campaign Execution: Plan, build, and deploy end-to-end marketing campaigns across digital, print, and social media channels.
• Content Creation: Write compelling, on-brand copy for emails, website landing pages, social posts, and marketing collateral.
• Social Media Management: Oversee corporate social channels, build content calendars, and engage online communities to grow followers.
• Market Research: Monitor industry trends, track competitor activities, and analyze customer demographics to find growth opportunities.
• Performance Analysis: Track, analyze, and report weekly on marketing campaign KPIs using data analytics tools.
• Event Coordination: Organize, promote, and execute corporate events, product launches, webinars, and industry trade shows.
• Vendor Management: Collaborate with external graphic designers, videographers, copywriters, and advertising agencies to deliver projects.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• 2–4 years of proven marketing experience, preferably in a fast-paced or corporate environment.
• High proficiency with Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social suites.
• Strong copywriting capabilities and basic design skills using tools like Canva or Adobe Creative Suite.
• Ability to interpret marketing metrics, build data reports, and optimize campaigns based on performance trends.
• Exceptional verbal and written communication skills with a sharp eye for creative detail