Marketing Executive (Product Marketer) at Elkris Foods

Description

• We are seeking a skilled and strategic Product Marketer to help us bring our innovative food products to market and drive customer adoption.
• In this role, you will be responsible for developing and executing a cohesive marketing strategy that supports product launches, increases brand visibility, and drives revenue growth.
• You'll collaborate closely with teams across product development, sales, and customer success to understand market trends and customer needs, and translate those insights into impactful marketing campaigns.
• Your responsibilities will include crafting strong product messaging, positioning, and creating engaging content such as product demos, case studies, and video reviews that highlight the unique value of our offerings.
• The ideal candidate has a solid background in product marketing, with proven experience in B2B marketing, excellent communication skills, and a passion for connecting products to the right audience.

Key Responsibilities

• Develop and execute go-to-market strategies for new product launches, including messaging, positioning, and pricing.
• Develop and implement marketing campaigns to promote Elkris products.
• Plan and execute in-store activations, product demos, and promotional events.
• Build relationships with retailers, distributors, and customers.
• Conduct market research to identify customer needs, preferences, and pain points, and use insights to inform product development and marketing strategies that effectively communicates product value and benefits.
• Collaborate with cross-functional teams, including product management, sales, and creative, to ensure alignment and successful product launches.
• Create compelling product content, including sales collateral, review video interviews .
• Monitor and analyze market trends, competitive landscape, and customer feedback to identify opportunities for product differentiation and improvement.
• Plan and execute targeted marketing campaigns to drive product awareness and adoption.
• Measure and report on the effectiveness of marketing initiatives, using data to inform future strategies and tactics.

Requirements

• OND / HND / Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 1 - 3 years of relevant experience (FMCG or food industry preferred).
• Strong communication and interpersonal skills.
• Proficient in digital and social media marketing.
• Ability to work independently and as part of a team.
• Creativity, initiative, and attention to detail.
• Knowledge of local market trends and customer behavior.
• Knowledge of local markets/stores in Abuja.