Marketing Executive at La Campagne Tropicana Beach Resort

Role Overview

• We are seeking a dynamic and creative Marketing Executive to join our team and drive brand awareness, customer engagement, and revenue growth.
• The ideal candidate will have a passion for hospitality and tourism, a deep understanding of digital marketing strategies, and the ability to craft compelling campaigns that attract both local and international guests.

Key Responsibilities

• Develop and implement innovative marketing strategies to promote La Campagne Tropicana Beach Resort across various platforms.
• Manage digital marketing campaigns, including social media, SEO, email marketing, and content creation.
• Oversee brand positioning and ensure consistent messaging across all marketing channels.
• Plan and execute promotional events, partnerships, and influencer collaborations to enhance visibility.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Create compelling advertisements, brochures, and online content that showcase the resort’s unique offerings.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to maximize reach and bookings.
• Work closely with the sales team to generate leads and drive conversions.
• Monitor and report on marketing campaign performance using key metrics and analytics tools.
• Develop relationships with media outlets, travel bloggers, and tourism agencies to boost PR efforts.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 - 5 years of marketing experience, preferably in hospitality, tourism, or luxury brands.
• Strong knowledge of social media marketing, digital advertising, and content creation.
• Experience in event marketing, PR, and brand partnerships is a plus.
• Proficiency in graphic design tools (Canva, Adobe Suite) and video editing is an added advantage.
• Excellent communication, storytelling, and copywriting skills.
• Ability to think creatively and develop campaigns that resonate with target audiences.
• Strong analytical skills to measure campaign success and optimize marketing strategies.