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  • Posted: Jan 8, 2024
    Deadline: Feb 28, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    CrusaderSterling Pensions Limited was incorporated on 12 October, 2004 as a Pension Fund Administrator to administer and manage pension retirement savings contributions of employees in Nigeria in accordance with the Pension Reform Act of 2004. CrusaderSterling Pensions Limited was granted a licence to operate as a pension fund administrator by the Nationa...
    Read more about this company


    Marketing Executive

    General Description

    • The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm's pension services.
    • You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
    • This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

    Educational Qualifications

    • B.Sc
    • Minimum of 2:2

    Work Experience/ Requirement

    • 2-5 years in a sales/marketing position in a Pension Fund Firm

    Skill/ Competency Required:

    • Marketing Strategy
    • Digital Marketing
    • Brand Management:
    • Communication Skills
    • Relationship Building
    • Market Research and Analysis
    • Analytical Skills
    • Adaptability and Creativity

    Key Performance Indicators/ Measurement Criteria
    Marketing Strategy and Planning:

    • Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
    • Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
    • Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

    Branding and Communications:

    • Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
    • Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
    • Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning

    Digital Marketing:

    • Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
    • Optimize the firm's website for lead generation, user experience, and search engine visibility.
    • Monitor and analyse website and campaign performance metrics using tools such as Google Analytics and make data-driven recommendations for improvement.

    Lead Generation and Conversion:

    • Identify target market segments and develop lead generation strategies to attract potential clients.
    • Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
    • Track and analyse lead conversion rates and propose strategies for improving conversion rates and sales funnels.

    Relationship Management:

    • Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align arketing efforts with business objectives.
    • Foster relationships with external partners, industry associations, and key influencers to 8. Ensure optimal Power Infrastructure Performance

    Internal Liaison:

    • All Departments

    Net Salary: Attractive, Others: Hmo & Pension.

    Method of Application

    Interested and qualified candidates should send their CV to: with "Marketing Executive" as the subject of the email

    Build your CV for free. Download in different templates.

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