Marketing Executive at Afriglobal Group

Position Objectives

• Sales, marketing & promotions: to align vision, mission and strategy to sales and organize promotional activities for creating brand awareness.
• Detailing & periodic visits: Adhere to marketing plan, make periodic visits, build relationships and boost sales
• Institutional tie-ups, coordination & management: Proactive support in new businesses, etc.
• Customer value intimacy: Self understanding of customer value intimacy in sales with quality and TAT as promised
• Market Surveys & intelligence: Keep an eye of the developments in the healthcare & diagnostics, survey analysis and update

Detailed Tasks & Responsibilities
Sales, Marketing & Promotions:

• Responsible for pre-marketing visits, promotions implementation & sales
• Responsible to achieve budgets, targets as set by the department
• Participate in all promotional activities, events, CME’s including materials, etc
• Responsible to participate in visits or events requiring long or short distance travel.

Detailing & Periodic Visits:

• Proactive marketing player, align vision, mission and strategy to sales
• Adhere to marketing SOP’s and achieve results as expected
• Coordinate and assist all departments to achieve short TAT, quality service, eg. Simple coordination, booking of appointments etc
• Responsible to maintain records of sales, database of institutions, doctors, laboratories, hospitals etc.

Institutional Tie Coordination & Management:

• Responsible for proactive support for sales and any other activity for the department.
• Coordinate & manage institutional accounts
• Participate in event management, CME’s presentations
• Build a healthy relationships with all viz. individual doctors, regulators, key personalities, etc
• Promote customer value intimacy for both internal & external customers

Market Survey & Intelligence:

• Plan and conduct market surveys, analyze results whenever required
• Keep an eye on the market developments, new opportunities
• Advice strategies to the department

Stakeholder Manager:

• Stakeholder management – Inter departmental coordination and team performance.

Requirements / Other Attributes

• Qualification: BA / B.Sc in Marketing or any Social / Natural Sciences.
• Proficiency in English, other local language would be an added advantage.
• Should Possess, dynamic and adaptable personality.
• Have rich experience in Healthcare & Diagnostics sales with a minimum experience of 3 years.
• Previous experience in the healthcare, hospitality industry will be a benefit.
• Advance skills of MS Office, Internet and computer.
• Excellent presentation, communication and leadership skills.
• Penchant for quality assurance.