Marketing & Corporate Communications Executive at Foteino Talento

PURPOSE:

• To manage the clinic’s brand and image both internally and externally. The role focuses on driving business growth through strategic marketing and corporate communications, while promoting the clinic through advertising, outreach, education, and community engagement to ensure a positive client experience.

DUTIES AND RESPONSIBILITIES:

• Develop and implement a comprehensive brand and marketing management plan.
• Provide strategic marketing initiatives to support business growth and brand visibility.
• Maintain brand guidelines to ensure consistency across all platforms.
• Manage and oversee digital platforms including Instagram, Twitter, Facebook, Blogs, Website, Email and SMS campaigns.
• Ensure consistency in advertising, promotions, and communications.
• Coordinate the production and distribution of promotional and informational materials.
• Support the planning and execution of special projects and promotional events.
• Manage branding and communication components of the POS system and in-store signage.
• Work with operations and category managers to coordinate marketing campaigns and publicity.
• Produce promotional materials such as flyers, coupons and other marketing publications.
• Build and maintain relationships with industry partners, agencies and vendors.
• Monitor and report marketing campaign performance.
• Create engaging content for website, social media and other communication channels.
• Ensure positive representation of the clinic to the media and public.
• Perform other duties assigned by the General Manager.

QUALIFICATIONS AND REQUIREMENTS:

• BSc/BA in a relevant field.
• Minimum of 3 years’ experience in Marketing, Corporate Communications, or Strategic Business Development.
• Experience or exposure to Beauty, Therapy, or Image Management industry is an advantage.
• Strong knowledge of marketing principles, brand strategy and communications.
• Proficiency in digital marketing, social media management, SEO/SEM, Google Ads and email campaigns.
• Experience with tools such as Google Analytics, Canva, and social media management platforms.
• Strong communication, creativity, analytical and project management skills.
• Ability to multitask and meet deadlines in a fast-paced environment.