Marketing Communication Personnel at E & P Hospitality Limited

Job Brief

We are looking for a Marketing Communications Personnel to join our team. As MCP, you will promote our restaurants products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.

Your Responsibilities:

• Fully understand our services and communication needs

• Gather the materials necessary in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique

• Based on assessment, draft and propose communications campaigns, which may include social and online media, print media, direct mail, and other multimedia

• Present design ideas and recommendations to the team

• Create and implement social media content calendars

• Evaluate success of campaigns when completed

• Design fliers and promotional materials for events

• Manage media coverage for events of the restaurant 

• Document pictorial memories and experiences at the restaurant and developing content out of them

• Manage reservations and bookings

• Other tasks as assigned

Your KPIs

• Customer Acquisition Cost (CAC)

• Return on Investment (ROI)

• Return on Ad Spend (ROAS)

• Follower Growth

• Conversion Rate

• Social Media Engagement

• Referral Traffic

• Organic Traffic

• Event Attendance

• Customer Retention

What are we looking out for

• Degree in relevant field

• Excellent verbal and written communication skills

• Proven work experience as a marketing communications personnel or digital marketing personnel

• Hands on experience in content management

• Excellent copywriting skills

• Ability to deliver creative content (text, image, and video)

• Solid knowledge of SEO, keyword research, and Google Analytics

• Knowledge of online marketing channels

• Familiarity with web design and design tools like canva, illustrator, photoshop, figma

• Excellent communication skills

• Analytical and multitasking skills

Benefits

• Competitive salary

• Menu discounts

• Work gadgets

• Health insurance upon confirmation

Our Recruitment Process

• Introductory meeting with a member of our team

• Completion of a test if we feel you are a good fit during the introductory meeting

• Assuming the above steps go well, the next step is a meeting with stakeholders

• All roles are finally confirmed with the CEO