Marketing & Communication Manager at Han Consulting Service Nigeria Limited

Job Description

• Marketing communications strategies aligned with business objectives and local market dynamics.
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including traditional media, digital platforms, social media, and events.
• Collaborate with cross-functional teams, including product management, sales, and creative services, to develop compelling marketing collateral and messaging that resonate with the target audience.
• Manage advertising campaigns, including media planning, creative development, and performance tracking, to maximize reach and effectiveness.
• Cultivate relationships with media outlets, influencers, and key stakeholders to secure press coverage and PR opportunities that elevate brand visibility and credibility.
• Oversee the development of digital marketing assets and content, including website copy, blog posts, social media posts, and email newsletters, to engage and educate consumers.
• Monitor and analyze marketing communications performance metrics, including brand awareness, website traffic, social media engagement, and PR impressions, and leverage insights to optimize strategies and tactics.
• Manage the marketing communications budget, ensuring efficient allocation of resources to achieve business objectives and maximize ROI.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing communications to continually innovate and enhance our approach.
• Provide regular reporting and insights to senior management on marketing communications performance, highlighting successes, challenges, and opportunities for improvement