Marketing and Social Media Marketing Officer at Amani Advisory

About the Role

• Our client is seeking a smart, creative, and sales-minded Marketing & Social Media Executive who understands how to use social platforms to drive visibility, tell compelling stories, and close sales.
• This is not just a content creation role — it’s about creating impactful video content, running ad campaigns, and converting followers into paying clients.
• You must know how TikTok, Instagram, and X (formerly Twitter) work and be confident using them as a sales engine, not just for likes or views.

Key Responsibilities

• Create, post, and manage engaging video content (especially BTS during fittings, styling, events, etc.)
• Plan and execute a content calendar across TikTok, Instagram & X
• Use short-form video tools (CapCut, InShot, VN, Canva, etc.) to edit content professionally
• Run and optimize paid ads on TikTok and Instagram to meet reach and sales goals
• Build and manage a social media sales channel (DMs, WhatsApp links, shop features) to convert engagement into purchases
• Collaborate with the sales and production team to meet monthly sales targets
• Monitor performance using analytics and report on growth, engagement, and conversions

Requirements

• Interested candidates should possess an HND / Bachelor's Degree with 2-3 years work experience.
• Experience managing fashion or lifestyle pages on TikTok, Instagram, and/or X
• Confident with mobile video editing tools and content design apps (CapCut, Canva, VN)
• Strong understanding of social media algorithms and trends
• Ability to create viral, trend-aligned content that also sells
• Comfortable with DM-based selling, follow-ups, and online sales funnels
• Basic experience with ad creation and audience targeting on Meta/TikTok Ads
• Excellent communication and organizational skills
• Must be results-driven with a clear goal mindset.

Bonus Points If You Have:

• Sold via TikTok Shop or Instagram
• Experience in fashion content creation
• Handled influencer collaborations or giveaways
• Performance Will Be Measured By:
• Growth in engagement and followers
• Leads and purchases from social channels
• Content reach and video performance
• Monthly revenue contribution from social media.