Marketing and Sales Specialist at Nile University of Nigeria

We are currently looking to engage a highly competent and result-oriented Marketing and Sales Specialist with strong personal & professional integrity to join the dynamic team in our Nile Digital Education Team (Lagos Branch).

Responsibilities 

The Marketing and Sales Specialist will play a crucial role in attracting leads for our digital offerings by collaborating closely with the broader marketing team to develop and execute strategic marketing initiatives aimed at enhancing brand visibility. 

He/she will be responsible for briefing in, and in some cases, managing campaigns and content production across various marketing channels to effectively promote our educational programs and drive engagement.

Qualification & Experience

• Contribute to the planning, implementation, and optimization of marketing campaigns across digital channels, leveraging creativity, analytical skills, and marketing expertise to achieve business objectives.
• Implement lead generation strategies to attract qualified prospects and expand the reach of Nile Digital Education\'s offerings.
• Liaise and collaborate with colleagues across the marketing department to align marketing strategies and initiatives with overall business goals and objectives.
• Work closely with internal stakeholders and external agencies to brief in marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
• Manage the execution of marketing campaigns from conception to completion, including scheduling and performance tracking.
• Monitor campaign performance metrics, analyze data insights, and prepare regular reports to evaluate the effectiveness of marketing initiatives and identify areas for improvement.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation in the digital education landscape.
• Maintain effective communication with internal and external stakeholders to ensure smooth execution of marketing activities and alignment with organizational objectives.