Marketing Advisor at Global Alliance for Improved Nutrition (GAIN)

The Marketing Advisor will be responsible for ensuring that all project pathways and strategies focusing on the primary stakeholders’ access and utilization of designated nutritious food and related value chain components of GAIN’s programme are technically sound and aligned for timely delivery.

Reporting to the Deputy Country Director/Head of Programmes, the Marketing Advisor will lead the design and implementation of marketing strategies, develop, and deploy consumer focussed marketing communication materials. They will oversee mass media and advertising (ATL and BTL marketing activities), public relations (PR) and commercial business development activities and vendor relationship management.

Key Responsibilities include.

• Lead the design and implementation of the demand creation/marketing strategy for the GAIN Nigeria projects.
• In coordination with project holders and key partners, develop the consumer and market engagement strategy and coordinate their relationship to foster access to nutritious food and vendors at all levels.
• Provide technical advice to project managers and support staff focused on demand creation value activities, retail engagement, consumer consultative forum and related community activities aimed at facilitating access to nutritious food including internal reporting that provides update on this programming area across projects.
• Support Implementation Monitoring, including media, retail sales, and community activity monitoring.
• Co-lead with project managers, the development of workplans for the demand creation components of projects, that efficiently distribute tasks and resources adequately across the fiscal year address issues that may cause delays in a timeline manner. 
• Provide technical support and oversight to the budgeting and forecasting for the demand creation elements of projects.
• Oversee the procurement process for the demand creation component including the request for proposal, proposal evaluation, contracting, and payment processing.

About you

• The ideal candidate should have proven experience designing and implementing marketing strategies from inception to closure.
• Ability to develop marketing communication materials and providing oversight to mass media and advertising.
• Previous experience working with marketing agencies will be an added advantage.
• Have prior experience in consumer and vendor relationship management.
• The post holder should understand and be able to interpret technical reports (media coverage reports, retail sales reports, consumer insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
• Have experience in marketing communications, digital marketing, and marketing research.
• You should have a knack for designing elaborate marketing strategies that would create impact at consumer level.
• The candidate should have an education background in marketing, business administration, communications or relevant technical field or work experience.