Marketers/Business Development Executives at Talents and Skills Africa

Job Summary:

We are seeking a highly motivated and experienced Marketer to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to promote our products or services, increase brand awareness, and drive sales. The Marketer will work closely with the marketing team, sales team, and other stakeholders to achieve business objectives.

Key Responsibilities:

• Develop and implement marketing strategies: Conduct market research, analyze data, and develop marketing plans to achieve business objectives.
• Create and manage marketing campaigns: Plan, execute, and measure the success of marketing campaigns across various channels, including social media, email, advertising, and events.
• Build and maintain brand awareness: Develop and maintain the company\'s brand identity, including the website, social media, and marketing materials.
• Generate leads and drive sales: Develop and execute lead generation strategies, including content marketing, paid advertising, and event marketing.
• Analyze and report on marketing performance: Track and analyze key marketing metrics, including website traffic, social media engagement, lead generation, and conversion rates.
• Collaborate with cross-functional teams: Work closely with sales, product, and customer success teams to align marketing strategies with business objectives.
• Stay up-to-date with industry trends: Stay current with the latest marketing trends, technologies, and best practices to continuously improve marketing strategies.

Requirements:

• Bachelor\'s degree in Marketing or related field: A degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of marketing experience: Proven experience in marketing, preferably in a similar industry.
•  Strong marketing skills: Excellent understanding of marketing principles, including market research, campaign planning, and execution.
• Digital marketing expertise: Experience with digital marketing channels, including social media, email, paid advertising, and content marketing.
• Analytical and problem-solving skills: Ability to analyze data, identify trends, and develop solutions to marketing challenges.
• Excellent communication and interpersonal skills: Strong written and verbal communication skills, with the ability to work effectively with cross-functional teams.
• Proficiency in marketing tools and technologies: Experience with marketing automation platforms, CRM systems, and other marketing tools.

Nice to Have:

• Certifications in marketing: Certifications in marketing, such as HubSpot, Google Analytics, or Facebook Blueprint.
• Experience with marketing automation: Experience with marketing automation platforms, such as Marketo or Pardot.
• Knowledge of data analysis and visualization tools: Experience with data analysis and visualization tools, such as Tableau or Power BI.

What We Offer:

• Salary range of #200K -#250K with benefits package, including health insurance, retirement savings, and paid time off.
• Opportunities for growth and development: Opportunities for professional growth and development, including training and education programs.
• Collaborative and dynamic work environment: A collaborative and dynamic work environment with a team of experienced marketing professionals.